One of Sin Seng Huat Seeds strengths is that we have our own R&D department and we are partnering with 45 seed-breeders around the world.










Sin Seng Huat (“SSH”) is one of the pioneer crop production companies in Malaysia. The Company was founded by Mr. Soh Boon Swang in 1936 in Kuala Lumpur, Malaya. Then in 1993, the Company was converted into Private Limited Company known as Sin Seng Huat Seeds Sdn Bhd in accordance to Company Act 1965.

Since inception in 1936, we are pioneer and we have been focusing in the manufacturing, distribution and export of high quality vegetable seeds with high tolerance against hot climate, Climate Cross Hybrid (CCH) and Plant Nutrients Support (PNS), organic, semi-organic fertilizers, bio pesticides, plant nutrients and selected planting materials to fully support crops and plants from sowing to harvest in Malaysia, China and S.E.A market. Sin Seng Huat Seeds is also providing field advisory services to over 300 key growers of major economics crops and 150 resellers of various sizes in Malaysia and S.E.A. countries.


Sin Seng Huat manufacture and distribute a wide range of high quality products ranging from vegetable seeds, agrochemicals, agriculture implements and fertilizers. all of our products must go through a series of R & D at both our research station and contracted farmers, to ensure only the best quality products for consumers. Our products are getting diverse to satisfy the agriculture business which is getting more challenging, modern and growing demand annually.


Currently we are the major distributor of multinationals agricultural companies that inspire for market expansion to our extensive channel network.

Vision Statement

To be a 1-STOP Agriculture Products Provider in the world.

Mission Statement

To lead in seed breeding program and supply world standard quality vegetable seeds. Also to be the world top manufacturer and exporter of organic compound fertilizer and plant nutrients based on Good Agricultural Practice (GAP) and global warming planting practice.


Being ISO 9001 compliant, all of our seeds are checked through our R&D department for quality control before we distribute and all of our fertilizers are being inspected by third party for their composition before we distribute. In our agrochemicals line, we have been a strong partner with Bayer, Behn Mayer and Dow Agrosciences for more than 30 years.

Sin Seng Huat Seeds has also won numerous international awards like the Honesty Enterprise Keris Award 2011, Golden Bull Award 2012 and 2018, Asia Honesty Product Award 2015 and also numerous awards from our suppliers since establishment.

As Sin Seng Huat Seeds is a family run business, the 4th generation has join the company, running the business concurrently with the 3rd generation.

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